Back in 2018, LinkedIn threw hashtags into the limelight, urging us to categorise our posts manually. It was like giving our professional updates a sprinkle of social media stardust. But the question lingers – are hashtags still the VIPs of the LinkedIn party? LinkedIn’s Mysterious Response: A Dash of Cryptic WisdomCurious minds asked LinkedIn about the […]

Step into the future as we unveil the hottest predictions for 2024 straight from The Arboretum—where the social media maestros gather!Prediction 1: Authenticity Reigns Supreme!Move over, one-hit wonders! Show your human side, engage with your audience, and spill the beans behind the scenes. It’s time for brands to be the cool kids on the social […]

As we bid farewell to 2023 amid a cascade of confetti, the social media sphere is already buzzing with anticipation for the unfolding year. For marketers, it’s a pivotal moment to peer into the crystal ball and discern the trends that will shape the digital landscape in 2024.Short-form video takes the throne: Attention spans are […]

If you try to find that one thing that has ruled the marketing world over the last 5 years, it’d be content. The Content Marketing Institute revealed that around 88% of organizations use content marketing to push their brands, products, or services. This is not it; 72% of marketers consider creating content as their top […]