Are you using a lot of words and information to communicate and engage with your target audience? Does your content strategy consist of long paragraphs and fancy words? If yes, then you’ve been approaching your content wrong.

It’s scientifically proven that visuals are processed much faster than texts. As we all know, the attention span of social media audiences has gone down significantly, so it’s important to communicate your offerings to them in a crisp and appealing manner.

Visual communication can increase online engagement and growth if done right. A proper layout, impactful design, right choice of colors and fonts can help you reap the rewards of visual content. As a result, companies across the world have shifted to visual-led content strategies with minimal text to make their brands stand out.

Let’s explore visual content options to take your brand to another level:

1. Static Image Ads 

Using attractive photographs and smart captions in banner ads can catch your viewers’ attention. Make sure they look fresh, different from competitors, and talk about your offerings in a minimalistic manner.

2. Infographics 

Infographics are made of imagery, charts, and minimum texts that give an overview of a topic that is easy to understand and pleasing to the eyes. Through infographics, you can present complex statistics through a comprehensive visual display. Even the most boring information can be brought to life through this format.

3. GIFs 

Animated GIFs offer a dynamic format to present content in an interesting and engaging way. The best part about GIFs is that you don’t have to restrict content in one frame; you can spread your content across multiple frames without making it verbose or boring.

So, start applying these visual formats to your content and see your brand get noticed on social media.