Almost 4 billion people worldwide are connected to the internet in today’s time. If now is not the right time to include blogging in your content strategy, we don’t know when it will be.

Blogs are not just meant to drive traffic or promote products/services; they are also a good medium to build trust with your current as well as potential customers.

In this piece, we are going to highlight the many benefits of blogging and how it can prove to be a secret weapon in boosting your business.

1. It helps drive traffic to your website

It’s every marketer’s dream – to drive traffic to the website. And blogging helps you do that. Every time you publish a blog, it’s one more indexed page on the website, which offers another opportunity to show up on the Search Engine Results Page and drive organic traffic.

2. You can repurpose blog content for social media

Every time you create a blog, you are not doing it just for your website but for social media as well. These blogs can be posted on your Twitter, LinkedIn, Facebook, Pinterest, etc. This can expose your business to a newer set of audiences.

3. Convert traffic into leads

By now, you know blogging can attract a lot of traffic to your website. You also have an opportunity to turn that traffic into leads. The benefits of blogs extend beyond providing information to the customers. With a lead-generating call-to-action in every blog, you can get new customers on board.

So, if you haven’t started adding blogs to your website, now is the time! Incorporate it in your content strategy and reap the benefits for the long term.